ARE YOU OVER 18?
If you ain’t of legal drinking age, you’ll have to beat it, kid.
M&M Drinks Limited is registered as a company in England & Wales under registration number 15162932 with its registered office at 92 York Street, London, W1H 1QX, United Kingdom. This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.lostintown.co.uk (the “Site”).
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.” We collect Device Information using the following technologies: - “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org. - “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. - “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site. Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, date of birth, billing address, shipping address, payment type (by credit card or PayPal), email address, and phone number. We refer to this information as “Order Information”. Under no circumstances do we hold sensitive payment details such as your card number, expiry date and security code. All online transactions are handled using PCI compliant secure servers of either Shopify Payments or PayPal. We can also collect and store your Personal Information: When you purchase a product or service in store or by phone but don’t have (or don’t use) an account. When you engage with us on social media. When you join a loyalty programme. When we talk about “Personal Information” in this Privacy Policy, besides your personal details, we are talking both about Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to: Communicate with you; Screen our orders for potential risk or fraud; and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). We also use your IP address to determine in what country/territory you are at, and to redirect you to the Lost In Town domain representing your country (for example, .de, .fr and etc.). Additionally, we use information about your country to display the relevant shipping fees and dates when delivery is possible in your country.
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store and collect payments - you can read more about how Shopify uses your Personal Information here: www.shopify.com/legal/privacy. The personal data collected by us will be passed on to the transport company commissioned with the delivery within the scope of contract processing, insofar as this is necessary for the delivery of the goods. Currently we use the following courier companies: Royal Mail, DPD, APC, Street Stream. More information on how they handle your personal data can be found on their websites. If on our website you order / pre-order some products, which are made in collaboration with third parties (for example, a Christmas hamper) and such a third party is responsible for a preparation, assembling and sending these products to our customers, your personal information (name, shipping address, email, telephone number) will be passed on to such third parties and their courier companies and will be handled in accordance with their privacy policies. We also use Google Analytics, Yandex Metrica and Hotjar to help us understand how our customers use the Site. You can read more about how these services use your Personal Information here: Google Analytics: https://www.google.com/intl/en/policies/privacy/ Yandex Metrica: https://yandex.com/legal/privacy/ Hotjar: https://www.hotjar.com/legal/policies/privacy You can also opt-out of these services using the following links: Google Analytics: https://tools.google.com/dlpage/gaoptout. Yandex Metrica: https://yandex.ru/support/metrika/general/opt-out.html Hotjar: https://www.hotjar.com/legal/compliance/opt-out Finally, we may use you Personal information for remarketing purposes and targeted advertising in search engines and social media and also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work. You can opt out of targeted advertising by: FACEBOOK - https://www.facebook.com/settings/?tab=ads GOOGLE - https://www.google.com/settings/ads/anonymous BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads And other respective resources. Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
LINKS TO OTHER WEBSITES
Our site may include links to other websites that we have vetted and believe will be of interest to our customers. We do not provide any personally identifiable customer information to these advertisers or third-party websites. These third-party websites and advertisers sometimes use technology to send (or "serve") the links that appear on our website directly to your browser. They automatically receive your IP address when this happens. They may also use cookies, JavaScript, web beacons (also known as action tags or single-pixel gifs), and other technologies to measure the effectiveness of their ads and to personalise advertising content. We do not have access to or control over cookies or other features that they may use, and the information practices of these advertisers and third-party websites are not covered by this Privacy Notice. Please contact them directly for more information about their privacy practices.
YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.