If you ain't of legal drinking age, you'll have to beat it, kid.
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EST. 2023
Every great case has a beginning.
Lost In Town Brewery was created because we needed to find a missing beer. Having spent time investigating the drinks market, analysing what was out there and searching for clues to help us identify our target, we felt instinctively that we were the best men for the job but the odds were stacked against us.
We needed answers, yet no one was talking. It was hard work and there were times where we felt like giving up, but we knew we simply couldn't quit. Thousands of desperate, thirsty souls were depending on us.
What we needed was a lucky break to set us back to basics and establishing the facts.
What we discovered was that in recent years, drinkers in the UK had been served a raw deal. In a world of brewing mediocrity, there were usually only two options: mass-market, tasteless and overly fizzy beer, or local microbrewery craft ales that were simply too hoppy, ultra-creamy, or nauseatingly fruity. The first encouraged you to drink too much and was dull and unsatisfying. The other was needlessly complex, too strong and trying way too hard.
That left us with a question: was the beer we were looking for really missing, or had it never existed?
We knew what we were after. Our beer had to be the perfect pint on a night out. It had to be crisp, sharp and refreshing, but not too heavy. A brew that tasted as delicious on the first sip early in the evening as it did at the last drop before heading home. It had to be desirable and drinkable. The kind of lager that is so good, it will lead you on the kind of adventure where you might just get lost in town.
That's when we realised something that, deep down, we had always known: we'd have to do it the hard way and make the beer ourselves. Taking matters into our own hands, first we developed our flavour profile, then tracked down our ingredients — Hersbrucker and Lemondrop Hops.
The final missing piece of the puzzle came when we recruited a professional master brewer with years of experience to help us finish the job. (Sorry, we can't tell you his name because we never reveal our sources.)
We put them all together and the result was the lager we'd been looking for all along… Hard Ace.
We had cracked our first case. But one thing was certain — it won't be our last.
To be continued…
A beer brand is only as good as the story it tells. We wanted to tell one worth remembering.
CHAPTER TWO
Hard Ace was just the beginning. As we built the brewery, a world started forming around it — characters, stories, secrets. We realised that Lost in Town was never just about the beer. It was about the world we were building. A city called The Capitol, where every shadow hides a secret and every pint tells a story.
So we did what any good detective would do. We followed the lead. And it took us somewhere we never expected — into the pages of a graphic novel.
A noir city built on secrets, loyalty, and the perfect pint. Four districts, each with its own story. The Crown, The Fabric, The Brewery, and The Docks. Explore it all through our interactive 3D map.
Monthly chapters following Johnny Ace, Jessica Kelly, and Viktor Volkov as they navigate a city on the edge. Read it online, collect the issues, and shape the story with your votes.
Join The Syndicate — our membership community. Get exclusive chapters, behind-the-scenes content, merch discounts, and a say in where the story goes next. Three tiers. One family.
Three characters. Three beers. One story that will change everything. What started as two mates searching for a missing beer has become something much bigger — a living, breathing universe where the beer, the story, and the community are all part of the same case.